SS 2019/2020

22Paradise

Sustainable Luxury Swimwear

Process
”True luxury is found in simplicity
Real freedom is to surrender
Sincere power is silent”

For this capsule, we drew from the island’s soul, a palette shaped by sun-faded walls, glistening tides, and the raw beauty of Mediterranean life. Vibrant petrol blues meet warm, weathered ochres; the colors of Ibiza’s coastline and the magical golden glistening of the tranquil waves rolling onto shore.

Shot on location in Ibiza, the campaign reflects a vision of understated luxury. Clean lines, natural light, and a quiet confidence guide the visual language, where simplicity becomes the ultimate form of sophistication.

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We started the design process of the collection for our Ibiza Capsule with a warm palette of striking Mediterranean colors: Its turquoise waters with deep petrol undertones, the rich, grungy orange and rustic shades of the old facades.

We designed an abstract print for the capsule in a repeated pattern, inspired by Picasso’s painting Le Rêve, meaning “The Dream”, that depicts the base and general feel of the collection.

Client
22Paradise Sustainable Luxury Swimwear

Credits
Creative & Art Direction: Studio Nijman
Photography: Won S. Choi
Styling: Tricja Cotterill
MUAH: Ellen Romeijn

Role
Founder & Creative Director.
As creative director, I shaped the brand from the ground up, from the logo and visual identity to the art direction of campaigns and collections. I designed the swimwear and developed custom fabric prints, ensuring every element aligned with the brand’s aesthetic and story.